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What problem do YOU solve for your clients?

What problem do YOU solve for your clients?

Earlier this week, I shared 4 things that economic recessions have taught me.

If you missed that email, you can access it here on my blog.

And now, I’d like to expand a bit on one of the lessons I shared in that email – lesson #4: To truly thrive in an economic downturn, the best thing you can do is get better at selling.

Now, you might be thinking, “of course, Paul. This is just common sense.”

And I agree. It isn’t rocket science that the more you sell, the more income you generate, and the better your business stands financially…

But when it comes to sales, there’s a right way and a wrong way to do things.

And knowing the right way is what’s going to make all the difference for you.

So instead of just leaving you with the fact that sales is key, I’m going to share some practical ways you can up your sales game – because simply knowing that sales is important isn’t going to make you better at sales.

So let’s start off by thinking about this.

Sales, at its highest level, is the transference of the emotion of certainty.

So, the more certainty that you pass into the mind of the buyer, the higher likelihood they’ll say yes and jump in on whatever you’re offering.

Now, the question is: where does certainty come from?

It starts with YOU. If you aren’t certain of yourself and your ability to articulate your value, you just won’t perform at the level that you could be performing at…

So today, I want to share a quick exercise with you to cultivate certainty in yourself and clarity on the value you bring to your clients.

It all starts with getting clear on who you are and what it is you do.

Up until now, you may have thought of yourself as simply: a coach, a speaker, a trainer, a business owner, or whatever other one-word title you’d put next to your name.

But today, I want you to think about the exact problem that you solve for your clients.

So instead of simply saying, “I’m a coach,”

Come up with a phrase that describes what problem you solve for your clients.

A good example of this would be: “I help people discover exactly what it is they’re uniquely gifted at so they can play with their strengths, tap into their full potential, and live a fulfilled life.”

Maybe instead of just saying, “I’m a hairstylist,” you could come up with something that describes what you do for your clients.

What feeling do you instill into your clients? What problem do you solve for them?

Instead, you could say, “My passion is to help people go from having bad hair days to feeling confident and ready to take on the world,”

I challenge you to spend 5 minutes (or however long it takes you) and come up with a phrase that explains exactly what you do in a way that would sound appealing to clients and in a way that articulates what problem you solve for them.

I’d love to hear what it is that YOU do. If you want to share what you came up with, please email me at connect@yourempoweredlife.com and I’ll share some of the winning mantras in an upcoming email.

One other thing: if you want to take an even deeper dive into sales, to cultivate more certainty in yourself and in your prospects, and really get good at sales, I’d like to invite you to the Sales Training classes that I’ll be hosting in just a couple months – at no cost to you!

You can register to join right here.

I hope to connect more with you then!